General Motors didn’t become America’s largest automaker by resting on its laurels. It got there by fearlessly pushing the envelope and tackling every challenge with innovation. Today, GM’s goal is to continue providing the family-friendly vehicles you know and love without damaging the environment, and it’s new “Everybody In” campaign puts that commitment on full display.
The “Everybody In” campaign centers around three core ideas — encouraging everyday buyers to consider one of the brand’s eco-friendly EVs, promoting the impressive performance of the Ultium platform, and illustrating just how GM is leading the charge into an emissions-free future.
Per The News Wheel, GM is expected to launch no fewer than 30 new electric vehicles by 2026. The push is already well underway, with the Bolt EV and all-new Bolt EUV at the front of the pack.
Regarding the “Everybody In” campaign, Deborah Wahl, GM global chief marketing officer articulated the company’s vision behind the campaign. “‘Everybody In’ demonstrates our intent to lead, while inviting others — policymakers, partners, individuals — to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership.”
To learn more about how a new EV can help the environment while still providing the family-friendly features you need, don’t hesitate to contact us at Atzenhoffer Chevrolet, right here in beautiful Victoria, Texas.