GM Launches EV-Focused ‘Everybody In’ Campaign

General Motors didn’t become America’s largest automaker by resting on its laurels. It got there by fearlessly pushing the envelope and tackling every challenge with innovation. Today, GM’s goal is to continue providing the family-friendly vehicles you know and love without damaging the environment, and it’s new “Everybody In” campaign puts that commitment on full display.

Everybody In Campaign With The Bolt EV | Atzenhoffer | Victoria, TX

The “Everybody In” campaign centers around three core ideas — encouraging everyday buyers to consider one of the brand’s eco-friendly EVs, promoting the impressive performance of the Ultium platform, and illustrating just how GM is leading the charge into an emissions-free future.

Per The News Wheel, GM is expected to launch no fewer than 30 new electric vehicles by 2026. The push is already well underway, with the Bolt EV and all-new Bolt EUV at the front of the pack.

Regarding the “Everybody In” campaign, Deborah Wahl, GM global chief marketing officer articulated the company’s vision behind the campaign. “‘Everybody In’ demonstrates our intent to lead, while inviting others — policymakers, partners, individuals — to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership.”

To learn more about how a new EV can help the environment while still providing the family-friendly features you need, don’t hesitate to contact us at Atzenhoffer Chevrolet, right here in beautiful Victoria, Texas.

GM Plans to Hire 3,000 New Employees to Build Electric and Autonomous Cars

2017 Chevy Sedan Lineup | Victoria, TX

General Motors is a company that is constantly looking toward the future when making financial decisions. Therefore, it was hardly shocking when GM committed to an upcoming vehicle lineup populated by electric and autonomous models.

GM recently announced the latest step in this initiative involves hiring approximately 3,000 new employees to bolster its tech-centered departments.

Said jobs will span a wide array of different categories, from IT to design and engineering. The one thing that they will all have in common is their central role in accelerating the electrification and autonomous capabilities of the GM family of vehicles.

“As we evolve and grow our software expertise and services, it’s important that we continue to recruit and add diverse talent,” explained GM President Mark Reuss.

This initiative isn’t just about making the GM vehicle library more advanced. It’s also designed to help the company produce a much smaller carbon footprint and create a more eco-friendly environment.

GM recently showcased its efforts up to this point with the unveiling of the new GMC Hummer. While the previous iteration of the Hummer was a gas-guzzling model, this new Hummer is actually an electric vehicle that maintains the performance the Hummer is famous for while simultaneously providing unmatched levels of fuel economy.

With this new wave of talent on its way to join the ranks at GM, we here at the Atzenhoffer family of dealerships are excited to see what the company introduces next.